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According to Mintel's research, the number of whole grain bakery product introductions increased 530 percent from 2001 to 2005. This count actually includes a significant number of breakfast food items like waffles, pancakes, etc.
Consumers have shown a willingness to embrace healthier food products, although taste will always dominate, especially in a sweet and dessert category such as cakes and pies. The convenience of more grain products fits into their desire for more healthy solutions to be delivered through the foods they consume.
Minters Cookies U.S., Update, April 2005 reported that many of the new cookie product introductions in 2004-2005 were health-oriented innovations...
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