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Essay Details:
Essay text:
However, department stores risk opposition from national brands if such private labels create too much competition.
If private labels are to be expanded, they should be of higher quality than the norm. They should also be offered in a wide range of categories, to decrease advertising costs.
Article Summary
Department stores have traditionally used private labels on the selling floor as a way to provide a low-cost alternative to consumers. However, they may be expanding and developing more private labels to replace those national brands that have been falling behind.
Private labels are helpful to department stores because they increase margins...
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Common topics in this essay:
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