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Over the past 15 years the media had represented a very thin body, which was found to be clinically underweight.
They point out that "The particular set of physical characteristics perceived as beautiful and desirable is a social construct that can vary dramatically across cultures and across time within a culture."
In the journal "in pursuit of identity" reference from Gordon 2000 states "the proliferation of photographic and electronic media images of thin and in most cases emaciated looking women has in the last decade been and increasingly powerful factor in promoting contemporary body ideals to the female audience"
Impact on Advertising Effectiveness
Research by Sharron J...
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