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Advertising is a crucial tool in reaching today’s consumers. Many people are affected by ads without realizing it. In almost every magazine on the market today are thousands of ads targeted directly toward the specific consumer of which the magazine values. Ads are shaped and molded to fit the wants and desires of the targeted audience. For example, a car ad placed in Women’s Health aims to capture the health conscious, sporty, efficient woman on the go. Whereas a similar car ad placed in Filter magazine reaches out to the hip, young, artistic, musician, man or woman. Here we have two completely different target audiences with different values and lifestyles...
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