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IKEA's strengths are affordable price with fascinated design, cheaper and easier transportation for products, customer involvement from product selection to final assembly, and amenities such as Scandinavian Cafe and Childcare Center within stores. IKEA, however, is also weak on poor product longevity, increased self-service assembly burden and limited selection style.
IKEA's objective was to have 50 stores in operation in United States by 2013, i.e. taking more furniture market share in U.S. Following its objective, IKEA had 14 stores in 2002 and currently has 26 stores in 2006 (closer to its objective)...
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