Title: IHG - Using Technology as a Competitive Advantage

Essay Details

Subject: Technology
Author: Dayle H
Date: July 9, 2015
Level: University
Grade: A
Length: 3 / 826
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The World’s Hotel Company - a multinational company which operates 7 hotel brands - world’s largest hotel operator (with 558,153 rooms) - 3,763 hotels in nearly 100 countries - world’s largest loyalty program (with 33 million members) - 130 million stays per year - headquartered in Windsor, England from 1777 Products Brands include: • InterContinental • Crowne Plaza • Holiday Inn • Holiday Inn Express • Staybridge Suites • Candlewood Suites • Hotel Indigo Market Standing ROI Derived from: • Franchising, • Managing, • And Owning hotels Operating Profit Revenue delivery • Almost $5...

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The World’s Hotel Company - a multinational company which operates 7 hotel brands - world’s largest hotel operator (with 558,153 rooms) - 3,763 hotels in nearly 100 countries - world’s largest loyalty program (with 33 million members) - 130 million stays per year - headquartered in Windsor, England from 1777 Products Brands include: • InterContinental • Crowne Plaza • Holiday Inn • Holiday Inn Express • Staybridge Suites • Candlewood Suites • Hotel Indigo Market Standing ROI Derived from: • Franchising, • Managing, • And Owning hotels Operating Profit Revenue delivery • Almost $5...

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