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The organization is driven by team collaboration and performance, built around creativity, innovation, and idea and information sharing to develop breakthrough products and achieve customer satisfaction by understanding customer needs and input. It is an adhocracy of two core groups tied together by IDEO's innovation process 1. senior management responsible for strategic decisions, policies, structure, and IDEO's process and 2. groups of empowered employees working together in teams through different phases of the IDEO process.
2. Intrinsic psychological rewards such as achievement, challenge, recognition, creative expression, and fun seem to be the dominate factors motivating employees to engage in IDEO's innovation process...
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