Icici
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Title: Icici

Essay Details:

Subject: Business
Author: Ralph T
Date: April 17, 2014
Level: University
Grade: A
Length: 5 / 1278

Essay text:

ICICI can enter into housing loan and auto financing business but should put credit card and money transfer business plans on hold for the moment because of the risks involved and stiff competition. It should leverage on its strong hold in E-broking services and mobile banking in international arena too. ICICI should follow a full fledged approach whichever market it enters. The decision to go alone or in partnership would really depend on local market regulations and feasibility of a partnership out there. The contingency plan could be to concentrate on domestic market and Rural Indian markets and not let the failure of International expansion affect its brand image within the country...

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