Hul Rural Marketing
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Title: Hul Rural Marketing

Essay Details:

Subject: Business
Author: Marc J
Date: May 10, 2015
Level: University
Grade: A
Length: 8 / 2207

Essay text:

According to a National Council for Applied Economic Research (NCAER) study, there are as many 'middle income and above' households in the rural areas as there are in the urban areas. There are almost twice as many 'lower middle income' households in rural areas as in the urban areas. The absolute size of rural India is expected to be double that of urban India. The study on ownership of goods indicates the same trend. It segments durables under three groups - (1) necessary products - Transistors, wristwatch and bicycle, (2) Emerging products – Black & White TV and cassette recorder, (3) Lifestyle products – Color TV and refrigerators...

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