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As the bank constantly works hard to maintain a local feel and local knowledge, customers feel comfortable to bank with an international brand like HSBC.Consequently it has ensured high customer loyalty and HSBC has been able to retain its large customer pool.
Another key factor of success is the ability of HSBC to reach a large section of customers by different innovative promotional campaigns. Moreover discounts, rebates, relaxing of interest rates on loan during crisis etc. has helped to gain popularity as well as confidence among its customers.
HSBC also keeps a strong focus on the services that it offers to the customers...
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