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For example, Macy’s.com will be considered a B2C business to consumer organization.
Transactions conducted between businesses on the web, are called business-to-business (or B2B). Although the goal of B2B marketing is to convert prospects into customers, the process is longer and more involved. A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. Business-to-business is all about product and materials procurement.
The supply chain is the vehicle through which business-to-business and all e-commerce is ultimately achieved (Schneider, 2005)...
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