Title: how is market segmentation used in target marketing?

Essay Details

Subject: Business
Author: Matthew F
Date: November 13, 2015
Level: College
Grade: A
Length: 1 / 178
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Although industrial market segmentation is quite different from consumer market segmentation, both have similar objectives. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritize the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

The overall intent is to identify groups of similar customers and potential customers; to prioritize the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!
 

Common topics in this essay:

Comments

Similar Essays:

Banking

3 pages / 678 words

how is market segmentation used in target marketing?

1 pages / 178 words

Market Segmentaion

1 pages / 273 words

Market Segmentation

1 pages / 184 words

Mr

1 pages / 217 words

Rediscovering Market Segmentatio

2 pages / 453 words

Segmentation

1 pages / 254 words