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Planning is the setting of goals and developing strategies and tactics to achieve them. Controlling is concerned with achieving the goals and evaluating performance. The success of an organization lies heavily on the shoulders of those making these decisions.
Toby Lenk, founder of eToys, is responsible for controlling the success of eToys. eToys is one of the most known names on the Net; however, a famous name doesn't turn a profit. eToys is in trouble and many of the decisions Toby Lenk made throughout its life may have contributed to its demise.
When planning to launch eToys, Lenk considered a niche market focusing on educational toys...
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