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Essay text:
A company starts making more profits and can use these in constructive ways such as employing specialist workers and improving the variety and quality of products, by delving more into research and development. These are only some of the merits of growth.
The main question that most companies have to tackle is how should this growth take place. Each business wanting to expand has a choice of marketing strategies, which were arranged in a matrix by business writer Igor Ansoff. The matrix plots how safe or risky various marketing objectives are and how they can be used to judge the likelihood of success...
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