How Are Current Advertising Techniques Used To Manipulate Consumers?
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Title: How Are Current Advertising Techniques Used To Manipulate Consumers?

Essay Details:

Subject: Social Issues
Author: Kathleen P
Date: April 23, 2015
Level: University
Grade: A
Length: 1 / 290

Essay text:

The earliest commercials mainly focused on aiding smoking cessation, the increased risk of lung cancer and the problems associated with passive smoking. Currently, there is such advertisement circulating in Singapore’s media. It is the ‘Smoking Kills’ advertisement. Even though it made a huge impact on many smokers, it created nightmares for several people especially the kids. Such evidence is: An advertisement showing a woman suffering from oral cancer, with a diseased tongue, teeth and lips. I haven't seen the complete TV ad yet, but catching a glimpse of the end of it a couple of nights ago was enough to give me the creeps...

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