Hotels research

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Title: Hotels research

Essay Details:

Subject: Business

Author: Colette S

Date: March 18, 2017

Level: University

Grade: A

Length: 4 / 1174

Essay text:

Sheraton is a globally based hotel chain with numerous hotels scattered all over the globe and its major competitors include Hilton Hotels, Fairmont, Holiday Inn and the Best Western Group of Hotels. The Sheraton we have chosen to work with is located in Markham district of Ontario in Canada. 2. Purpose of the research: To identify the most appropriate and efficient distribution channel for consumers - purchase from the hotels online website, book through travel agents or through expedia.com. This will help Sheraton hotels target their promotion and discounts accordingly to the different channel of distribution to the consumers...

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