Title: Honda Marketting Strategy
|Date:||December 11, 2013|
|Length:||6 / 1572|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
The BCG report showed that success of the Japanese manufacturers started with the growth of their own domestic markets. The high production for domestic demand led to Honda experiencing economies of scale as the cost of producing motorbikes declined with the level of output. This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market...
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This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market. " The basic philosophy of the Japanese manufacture is that high volumes per model provide the potential for high productivity as a result of using capital intensive and highly automated techniques...
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