Holiday Inn Express Strengths and Weaknesses

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Title: Holiday Inn Express Strengths and Weaknesses
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Subject: Business
Date: October 16, 2006
Length: 4 / 1027
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In 2008, Global Traveler magazine named PCR the Best Hotel Loyalty program for the third consecutive year. Even though PCR just celebrated their 25th anniversary and Holiday Inn Express hotels have only been around for the last 17 years, it has benefited their business greatly by being part of such a successful hotel group with a very beneficial loyalty program...
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In 1991, InterContinental Hotels Group launched Holiday Inn Express in the United States. In the last seventeen years, 1,671 Express properties have opened in the United States alone, with another 656 in the pipeline. The first oversees Holiday Inn Express property was launched in Strathclyde, Scotland and the growth has continued ever since...
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