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Essay Details:
Essay text:
Including the acquisition of Ottakar's, the Group operates from over 730 stores in 8 countries. All of the Group's operations, both in the UK and internationally, are wholly owned.
Music is the Group's largest product category, accounting for 37% of Group sales for the year to April 2006, closely followed by DVD, which was 32% of Group sales. Books, which comprise the vast majority of Waterstone's sales, contributed 24% of Group sales in the same period.
The Group is a focused international retailer and highly selective about the countries in which it operates.
Executive summary
I concluded through my findings that HMV Groups markets had experienced rapid change over recent years and have become more competitive and with a diminishing amount of in store sales as consumers choose to use the internet to fulfil their needs...
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