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Essay text:
Bushnell took notice and started a new company called Atari to produce a simpler videogame. “Pong”, the first successful videogame was the result. After procuring some venture capital, the game increasingly gained popularity, and in 1975 Sears began to sell it. Atari sales reached $450 million that year.
Other companies began to appear in the videogame industry. One of them, Fairchild developed a new system consisting of three components—a console, controllers and cartridges. Atari followed suit and developed its own cartridge-based system, the Atari 2600. It soon became the industry leader, and sales surged throughout the 1970’s...
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