Hilton Hotels-case study
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Title: Hilton Hotels-case study

Essay Details:

Subject: Business
Author: Nickolas B
Date: April 9, 2016
Level: University
Grade: A
Length: 4 / 931

Essay text:

Therefore, opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factors. The bases for segmenting consumer markets include: ? Demographical bases (age, family size, life cycle, occupation) ? Geographical bases (states, regions, countries) ? Behavior bases (product knowledge, usage, attitudes, responses) The profile for Hilton Hotels' customers consists of the following geographic, demographic, and behavior factors: Geographics ? Hilton Hotels provides services to 130 nationalities at more than 150 locations...

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