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Essay text:
The global marketplace has changed the rules of the game forever. Southwest Airline strives to create an organization that is flexible, adaptable and highly productive. Recognizing that competitive firms can no longer compete on the basis of price alone, Southwest Airline is focusing its organizational strategies on customer service and quality to gain a competitive advantage. To realize the full potential of their workers, Southwest Airline leaders are redesigning workplaces and work practices to enhance the skill, autonomy, and responsibility of their workers. Implementing such change will require a style of leadership that goes far beyond anything they have experienced in the past...
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