Title: Hhhhaaa

Essay Details

Subject: Philosophy
Author: Robbie B
Date: June 15, 2012
Level: University
Grade: A
Length: 3 / 624
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Safari was very strong in certain pockets of the country ā€“ in UP, Bihar, Gujarat and Mumbai. They also had torches in the brand name of Safari. The ā€˜Dā€™ segment of the market was the largest segment contributing to about 50% of the sale. This was widely distributed, with a significant rural presence also...

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Safari had a 30% market share in this segment. Most of the business happened through the wholesale channel. The most important factor in its sale was price. It had to be kept 2 rupees below the market leader Everyday, and then the sales would fly. The business had continued in this manner for many years...

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