Hewlett Packard Computers-Marketing Case Study
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Title: Hewlett Packard Computers-Marketing Case Study

Essay Details:

Subject: Business
Author:
Date: October 25, 2014
Level: University
Grade: B
Length: 5 / 1299

Essay text:

Along with this decision, the firm is also wrestling with how to price the PCs in the market amidst strong competition from Dell and IBM. 1. PCs are central to HP’s strategy to maintain their position as a complete technology provider to both the B2B and B2C segments. 2. Through testing the market, HP has found that the demand for PCs are elastic to price. Increased prices resulted in loss of revenue but increase in margins. Whereas a decrease in prices improved market share, but saw margin erosion. 2. Objectives 1. Decide whether to keep PCs are part of product portfolio. 2. Decide how to price PCs if decided to keep as part of portfolio...

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