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Essay Details:
Essay text:
o Healthy Foods, Inc. is a 127-year-old food processing company
o 2004 showed a severe decline in profits
o Sales volume has not increased much from the 1987 level
o "Healthy Foods has a line-forcing policy, which requires that any store wanting to carry its brand name must be willing to carry most of the 65 items in the Healthy Foods line."
o "In the past 13 years, Healthy Foods' closest competitors had an average profit return on shareholders' investment of 5 to 9 percent, while healthy foods averaged only 1.5 percent."
Recommendation:
o Place
? Do away with the line-forcing policy and focus on where specific items sell best...
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