Harrison Keyes

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Title: Harrison Keyes

Essay Details:

Subject: Business

Author: Letitia S

Date: August 7, 2012

Level: University

Grade: A

Length: 18 / 5173

Essay text:

On top of the recent issues, the company hired a new CEO with opposite visions on the publishing industry compared with his predecessor. Describe the Situation Issue and Opportunity Identification Harrison-Keyes is a well-established global publisher of print products operating in a market with fierce competition, which has led to a decline in sales over more than a decade. One of the key challenges for Harrison-Keyes is to look for new sources of profit that will take the company into the 21st Century. The board recently fired its CEO Meg McGill, who strongly supported e-publishing. Mrs. McGill was replaced by William Guardo, a former president of a competing publisher favoring traditional publishing...

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