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The history of Harrah*s can be traced back to 1937 when Bill Harrah opened his first bingo parlor in Reno, Nevada and eventually went on the buy ‘The Mint Club’ in downtown Reno. Bill understood the value of customer service early on as he installed steam pipes at the club entrance so his customers did not have to walk in the snow while coming to the club during the winter. Seventy years later, Harrah*s continues to lead the pack when it comes to delivering superior customer value.
Today, when people visit Las Vegas, they are expecting to be dazzled and entertained by opulent, choreographed water fountains; spirited pirates “battling” for gold and riches; roller-coaster rides that give guests a special “tour” of “the city”; rare white tigers; and world-class entertainers found at many of Harrah*s competitors...
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