Harper Chemical

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Title: Harper Chemical

Essay Details:

Subject: Business

Author: Douglas C

Date: August 1, 2016

Level: University

Grade: A

Length: 2 / 496

Essay text:

There is little strategic marketing supporting sales staff. HCC could have taken a much more consultative approach by working with customers to find the best ways for Dominite to improve their product lines. Instead, HCC seemed to engage in an unfocused R&D effort that ballooned costs without yielding specific product innovations that would help their customers sell more product. Further, while their forecasts were aggressive, they assigned small sales force to these new markets. HCC’s forecasting generally seems unrealistic and to assume that they will land at least one major client in paint or in tile, and sell them a premium grade...

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