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As this happens the company must find a way to attract younger buyers as well as women. To do this it will probably have to adopt some of the same features that make its competitors attractive today to just those buyers: Smaller engines (including two-stroke engines), lighter, sleeker design and environmental safeguards in both the building of the machines and in their use."
This paper provides an analysis of the Harley Davidson company. The writer shows how Harley has used a unique approach to branding and maintaining an alignment between their corporate vision, culture and image. They have used many different methods to achieve a blend of active corporatism while still keeping their consumers feeling as though they 'own' the brand and products associated with it...
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Common topics in this essay:
- Consumer Perceptions Of Store Brands Versus National Brands
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- harley information
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