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Probably less efficient than competitors; no assets outside US
Intangible Technological resources Only strength is an agreement with Porsche Very weak technologically; no record/reputation technologically
Intangible Reputation resources Very strong brand in the US Brand of some but limited value outside the US
Human Resources Extremely loyal and valuable workforce, who themselves strengthen the brand No or weak abilities in marketing and manufacture in other countries
In conclusion, this analysis highlights …..
Value Chain Analysis
A full description of the Value chain analysis can be found in Appendix E...
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