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Title: Harley-Davidson Analysis

Essay Details

Subject: Miscellaneous
Author: Shane W
Date: May 4, 2013
Level: College
Grade: B
Length: 1 / 182
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Since the average Harley rider now makes $75,000 a year, this new approach will help increase revenues by appealing to the high class Harley-Davidson riders.

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In order to be successful and achieve a goal of producing 400,000 motorcycles in the year 2007, Harley-Davidson needs to modify their strategy to specifically target new customers; generation X and Y. A way for Harley-Davidson to do this would be "build to order bikes". Today's consumer wants choices and a unique product...

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