Title: guerrilla marketing

Essay Details

Subject: Business
Author: Samuel B
Date: May 4, 2013
Level: University
Grade: A
Length: 2 / 463
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In my personal opinion I think it has a very strong impact in today's society. Mostly due to the fact that instead of money as the primary investment of traditional marketing, Guerrilla Marketing empowers time, energy, and imagination. Some examples which most consumers have been exposed to are word-of-mouth campaigns, billboards, T-shirts, flags, direct-mail campaigns, telemarketing, and personal canvassing to name a few...

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In October of 2003, Smirnoff, the Vodka producer, used steam jets and stencils to decorate a busy underpass in Leeds without prior permission from the Government. Stylish slogans and catchphrases were placed on the underpass to promote their new product Smirnoff Ice to the young public. However, the Government branded Smirnoff's guerrilla campaign as "vandalism" and they issued a cleaning fine on the company which in the end cost about several thousand pounds...

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