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Essay text:
Consumers expect hotels to be environmentally friendly which is found to influence their purchasing decisions. Consumers rely on hotel labeling to clearly inform them of the companies contribution. The increasing perception that consumers are influenced by labeling has lead to an increase in faux eco-tourism or ‘green washing,’ as a method to gaining competitive advantage, mainly through the use of misleading ‘green’ claims. This does not allow the consumer to make a clear and informed choice, green claims interfere with certification program labeling, and there is a lack of education on the consumers behalf of how to interpret the information...
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Common topics in this essay:
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