Green Marketing

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Title: Green Marketing

Essay Details:

Subject: Business

Author: Kim S

Date: February 6, 2015

Level: University

Grade: A

Length: 11 / 3185

Essay text:

(Krause, 1993). According to Coddington, 1993; Davis, 1993; McDougall, 1993; Ottman, 1992a; The Roper Organization, 1990 there is evidence to suggest that consumers are increasingly choosing and avoiding products based on their environmental impact. Many organisations have responded to these changing consumer preferences through the introduction of green products. (Carson and Fyfe, 1992). What is Green Marketing and what are Green Products? There is a common perception among the general population that the term green marketing refers only to advertising or promoting products that possess environmental characteristics...

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