Goodyear Tire and Rubber Company

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Title: Goodyear Tire and Rubber Company
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Subject: Business
Date: December 14, 2006
Length: 8 / 2221
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This is still true to an extent, but surveys have shown that dealers (salespeople) were able to influence a car owner's choice of replacement tires, in relation to both brand and type of tire. Most consumers don't have strong tire brand preferences, making it fairly easy for the salespeople to influence tire purchase...
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In 1991, Goodyear experienced a $38 million loss 2. From 1987 to 1991, Goodyear had a 3.2% decline in market share for passenger care replacement tires in the U.S. (loss of about 4.9 million units) 3. It was believed that almost 2 million worn-out Goodyear's are being replaced annually at Sears Auto Center locations by other brands of tires 4...
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