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Finally, alternatives will be addressed, recommendations will be made, and implementation and control will be discussed.
By 1986, Goodyear had a debt of $3.7 billion dollars. From 1982-1986 Goodyear's principal business was development, distribution, and sales of times for most applications. Gooyear was a multi-product, diversified conglomerate. Goodyear's approach to becoming a global company was having only one single global strategy, instead of tailoring products and distribution to each national market.
THE FIVE FORCES MODEL OF INDUSTRY COMPETITION
The market is at a mature stage, but the entry level is fairly low...
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