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As the title suggests, Collins and his research team analysed some key indications such as organisational structure, leadership style and technology to answer the question: ‘Why some organisations are able to make a jump from good to great- sustained greatness?
The motivation to do this project came whilst Collins was having a dinner with a group of people who were called leaders shortly after his earlier book was published. Apparently, the managing director of McKinsey SF told him that they love his last book but its useless because all those companies he wrote about were always been great...
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