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This concept helped diffuse the frustrations of the golfers themselves and of the other golfers who were waiting on the course. In 2002, GolfLogix was faced with the decision of whether or not to keep focusing their target market on the individual golf courses or to start marketing directly to consumers. After researching the company, its competitors, and the industry, we were able to consider both options and make a decision as to what we felt GolfLogix should do. This paper will begin with a brief overview of the game of golf, followed by the introduction of the company. We will then discuss the product, place, price, and promotion of GolfLogix, which will be followed by an industry analysis and competitor analysis of the company...
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