Title: Golden Rice and Beyond

Essay Details

Subject: Technology
Author: Heather H
Date: February 10, 2015
Level:
Grade: A
Length: 14 / 4122
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

As it turned out, the term "golden rice" has proven to be enormously successful in piquing the interest of the public. (I gave up tallying its mention in the popular media after more than 30 television broadcasts and 300 newspaper articles, but I am still busy with requests for interviews every week...

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Needless to say, we live in a society that is strongly influenced (not to say manipulated) by the media. As the popular media live by selling news, "catchy" names are especially useful in attracting the interest of media consumers. The "story," however, must also be accompanied by an important message, in this case, that the purely altruistic use of genetic engineering technology has potentially solved an urgent and previously intractable health problem for the poor of the developing world...

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