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Title: Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets

Essay Details

Subject: Technology
Author: Larry G
Date: December 6, 2016
Level: University
Grade: A
Length: 15 / 4380
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Product design and development is one of the areas in which this concept could be applied. In this research, a case study on mobile phones and the Iran market demonstrates that, while there are differences between Iranian users and users in developed countries, the range of mobile phones available in the Iran market is similar to that in global markets...

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In this research, a case study on mobile phones and the Iran market demonstrates that, while there are differences between Iranian users and users in developed countries, the range of mobile phones available in the Iran market is similar to that in global markets. Moreover, a comparison between two global companies shows that including product specifications based on the characteristics of regional markets leads to business advantages...

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