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Management can identify their competitive advantage by determining what the company does better or can do better than its competitors. Companies may realize this advantage through a host of techniques such as using superior technology, implementing more efficient organizational practices and distribution systems, and cultivating well-known brands. This part of the strategy not only involves the identification of existing or potential areas of competitive advantage but also developing a plan for sustaining these.
Lastly, global strategy should involve establishing a plan for the company that enables its various functions and operations to benefit one another...
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