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Essay Details:
Essay text:
Data are obtained using tertiary literature, and analysis is performed using the constant comparative method of grounded theory approach.
The study methodology contributes in the development of grounded theory model of unethical labour practices associated with global brand companies in developing countries. Findings of the research paper refine understanding of the wider contextual issues surrounding abuse of labour often associated with the major global brand companies.
Keywords: Global brands; Consumerism; Unethical labour practices; Developing Countries; Grounded Theory.
1.1 Problem Statement
Through the World Trade Organization and regional and bilateral trade agreements, corporations now enjoy global protection for many newly introduced rights (Raworth 2005)...
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