Gillette Energy Drain : the acquisition of duracell
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Title: Gillette Energy Drain : the acquisition of duracell

Essay Details:

Subject: Business
Author: Rex H
Date: May 25, 2011
Level:
Grade: A
Length: 7 / 1864

Essay text:

Great amount of sales is dependent on the retailers’ effective display. • Retailers are creating their own private brands (manufactured by the same big players) Sociocultural segment • In the US, where time is money, people are always in the rush. This probably explains why the high percentage of battery sales is impulsive purchasing. In addition, the American culture is highly receptive to technological innovations, so more efficient batteries are going to be needed. Economic Segment • Even though the case did not mention anything about the economic situation in the US, it is important to considerate that recent economic conditions in the US are not as good as ten years ago...

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