Gillette

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Title: Gillette

Essay Details:

Subject: Business

Author: Todd F

Date: April 30, 2011

Level: University

Grade: C

Length: 5 / 1295

Essay text:

SWOT ANALYSIS - Key Learning The areas of the internal factors are Finance, Management, Manufacturing, Market position, Personnel, and Research & Development. All these factors can be defined as either strengths or weakness or both. First of all, the company as a whole gained net sales amount of 10.1 billion dollars and net income of 1.4 billion dollars for the 1997 due to acquire leading battery company "Duracel" in 1996 and grow of "Sensor Excel" razor. As a result, company could spend 1 billion dollars to invent "Mach 3" which is triple blades razor. Even though Gillette had sufficient fund to invent the new product, the company took high risk of financial side that if the new product's sale does not reach to company's expectation, the company will face shortage of capital resources and can be lead to bankruptcy...

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