Gift Basket Executive Summary
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Title: Gift Basket Executive Summary

Essay Details:

Subject: Business
Author: Allison C
Date: December 31, 2011
Level: University
Grade: A
Length: 2 / 392

Essay text:

We will develop baskets for special occasions and major holidays. The Gift Basket Company will outperform that competition by putting great gifts in our baskets and by making the baskets affordable. The target market for The Gift Basket Company is the elite who is interested in purchasing gift baskets in all areas of the US. Our marketing strategy consists of flyers, business cards, word-of-mouth, posters, postings, and marketing partners. We plan on developing the business during the next year, with hopes of selling our first baskets by Summer 2007. We are launching this business because we believe that gift baskets meet an unfulfilled need in the marketplace...

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