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Essay Details:
Essay text:
Direct marketing
a. Musical cards
b. Post cards
c. E-mail
7. Advertise
a. Radio
b. Newspapers
c. Place product in TV shows and Soap Operas
8. catalogs
9. Partnership
a. Chase MasterCard/Visa
b. UNICEF
c. Food Network
10. Open new stores in shopping centers
The target market was considered best to be middle income Caucasians and Hispanics between the ages of 30 to 70+. This age group is the largest market, with Hispanics being the fastest growing ethnic group.
Measurements used to determine each recommendation's success will help determine what is working, needs to be modified, or needs to be scrapped...
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