general motors

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Title: general motors

Essay Details:

Subject: Miscellaneous

Author: Sun B

Date: August 6, 2011

Level: University

Grade: A

Length: 3 / 881

Essay text:

Thoughts of an automobile have imaginations racing that expanded the horizon for people to dream. As the demand for automobile increased, GM becomes a trendsetter in the production, design and marketing innovation. GM paved the way for others to follow. By diversifying the selection, GM strategy was to build "a car for every purse and purpose". Through innovation, GM has set a trend that goes beyond transportation to make a statement of his or her own aspirations. The invention of the Cadillac in 1912 by Charles Kettering, introduces the electric self-starter to the world. But it wasn't until 1927, when the Cadillac LaSalle design by Harley Earl began to set the world apart...

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