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Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store. [1]
General Mills markets global brands such as Green Giant vegetables, Old El Paso Mexican food and Haagen-Dazs ice cream. Their U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals.
The company can trace its history to the Minneapolis Milling Company, an organization founded in 1866 by Cadwallader C. Washburn which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River...
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