Gatorade Advertisement Evaluation
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Title: Gatorade Advertisement Evaluation

Essay Details:

Subject: Business
Author: Frank G
Date: September 23, 2015
Level: University
Grade: A
Length: 4 / 945

Essay text:

Gatorade was a success and by fall 1967 Stokely-Van Camp had secured rights and began marketing Gatorade nationwide. In 1983, the Quaker Oats Co. purchased Stokely-Van Camp and it launched Gatorade from a sleepy little brand into superstardom (Kays, 1). Since 1983, Gatorade has enjoyed an unprecedented 20 percent annual sales growth rate, from about $100 million in 1983 to more than $2.2 billion in 2001. Pepsico purchased Quaker Oats in 2001, a move beverage industry analysts predict will eventually lead to an even greater share of the already 80% of the sports beverage market for Gatorade (Kays,1)...

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