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Title: Gap, Inc. SWOT

Essay Details

Subject: Business
Author: Darryl B
Date: February 26, 2013
Level: University
Grade: B
Length: 4 / 1159
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The Gap, as an incumbent firm, must try to maintain their position in the market by trying to increase barriers that prevent potential businesses from making a successful entry into the retail business. The threat from potential competitors is not as significant as the threat posed by the other incumbent companies in the retail industry which can leverage certain aspects of the external environment to negatively affect The Gap’s revenue...

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Another external factor that The Gap will have to contend with is the bargaining power of customers as this will play a major part in The Gap’s strategic decisions. These three mentioned external factors will be the main issues for The Gap to contend with to progress towards increased revenue. Barriers to Entry The retail business is an ever-changing environment due the fact the style usually changes from season to season and sometimes more often than that...

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